BLACK FRIDAY

2020 Marketing Checklist

Is your marketing plan ready?

 

Here's your step-by-step guide

to set you up for success!

Click each tile for your action items and deadlines.

Segment Your Lists

By Nov. 6

Analyze past purchases, engagement data and persona data to quickly identify who is your highest priority.
Learn How

Target Your Lists

By Nov. 9

Use geographical tools and filters to get current and potential customers' eyes on your products. Consider A/B testing.
Learn More Now

Optimize e-Commerce

By Nov. 9

Don't let your website's mobile presentation cost you your customers.
Optimize for mobile.
Watch Quick Video

Test & Send

By Nov. 13

Before you press send to all your customers, you'll want to ensure any spelling and grammar issues are corrected.
Learn How

Create Automations

By Nov. 16

A simple abandoned cart reminder is all you need to convert sales most times.
How Thryv Helps

Plan For Interactions

By Nov. 20

Plan for how your company will handle as many customer experience interactions as possible.
Learn More Now

Launch

On Nov. 27

If you followed this guide, you probably rocked Black Friday! If you had a financial roadblock, take a look at your cash flow.
Read the Blog

Follow Up

By Dec. 10

Follow up with customers who showed interest during Black Friday, whether they purchased or only browsed your site.
Learn More Now

Gather & Prepare

By Dec 11

Revisit your Black Friday Campaign to begin polishing prep work for your holly jolly winter campaign.
Get Tips Now