BLACK FRIDAY
2020 Marketing Checklist
Is your marketing plan ready?
Here's your step-by-step guide
to set you up for success!
Click each tile for your action items and deadlines.
Segment Your Lists
By Nov. 6
Analyze past purchases, engagement data and persona data to quickly identify who is your highest priority.
Target Your Lists
By Nov. 9
Use geographical tools and filters to get current and potential customers' eyes on your products. Consider A/B testing.
Optimize e-Commerce
By Nov. 9
Don't let your website's mobile presentation cost you your customers.
Optimize for mobile.
Test & Send
By Nov. 13
Before you press send to all your customers, you'll want to ensure any spelling and grammar issues are corrected.
Create Automations
By Nov. 16
A simple abandoned cart reminder is all you need to convert sales most times.
Plan For Interactions
By Nov. 20
Plan for how your company will handle as many customer experience interactions as possible.
Launch
On Nov. 27
If you followed this guide, you probably rocked Black Friday! If you had a financial roadblock, take a look at your cash flow.
Follow Up
By Dec. 10
Follow up with customers who showed interest during Black Friday, whether they purchased or only browsed your site.
Gather & Prepare
