2021 BLACK FRIDAY

Marketing Checklist

Here's your step-by-step guide to set you up for success!

Click each tile for your action items and deadlines.

By Nov. 5

Segment Your Lists

Review your contacts and analyze past purchases, engagement data and personal data to quickly identify who is your highest priority.
Learn How

By Nov. 8

Target Your Lists

Use geographical tools and filters to get current and potential customers' eyes on your products. 
Consider A/B testing.
Learn More Now

By Nov. 9

Optimize eCommerce

Don't let your website's mobile presentation cost you customers. Optimize your website so it works well on mobile. Make links, forms and buttons easy to click and fill.
Get Mobile Tips

By Nov. 10

Test & Schedule

Before you press send to all your customers, you'll want to ensure any spelling and grammar issues are corrected.
Get Email Tips

By Nov. 11

Create Automations

Sending a simple abandoned cart reminder through text or email is all you need to convert sales most of the time.
How Thryv Helps

By Nov. 12

Plan for Interactions

Plan for how your company will handle as many customer experience interactions as possible.
WATCH VIDEO

By Nov. 15

Launch!

You're ready to rock! Emails should be going out. Review your cash flow and prepare for go-time on Nov. 26.
Cash Flow Tips

On Dec. 1

Follow Up

Follow up with customers who showed interest during Black Friday, whether they purchased or only browsed your site.
Learn More Now

On Dec. 10

Gather & Prepare

Revisit your Black Friday campaign to begin polishing prep work for your holly jolly winter campaign.
Tips from Santa