Digital transformation isn't just about technology.
Start with your people, first.
Business Strategies
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Insiders + Fear
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Customer Expectations
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Wellness
Business Strategies
TECHNOLOGY IS NOT A BUSINESS STRATEGY
When it comes to thinking digitally, it's less about a challenge in technology than it is the opportunity to transform the way your team works — and how efficiently they do it.
Don’t get stuck on needing a specific tool or software, rather study your business strategy to identify a solution that will help you achieve your goals, such as:
STAY MORE ORGANIZED by building an online customer database
PROMOTE SALES with an email marketing plan
Realize: You're not alone. Business owners just like you are struggling to get their hands around a digital workflow that makes sense. Click the numbers below to learn more:
61%
A hefty
61%
of leaders struggle to bridge the gap between strategy and implementation
95%
An overwhelming
95%
of employees surveyed don't understand their organization's strategy
14%
A meager
14%
of executive teams spend at least one hour per month discussing strategy
77%
of small business owners are somewhat or very confident in their ability to execute their business strategy.
95%
of those owners still fall short of meeting their goals, and only 65% review their strategy quarterly.
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Without having your team on board, pushback can slow up the process of transforming your business. Curious about going a step further? Tying together digital marketing and your brand vision is an easy recipe for success that you can also implement.
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Without having your team on board, pushback can slow up the process of transforming your business. If the cost or time expectancy of transforming your company is causing an issue, there are simple changes you can make in the meantime that doesn't break the bank or take a world of time.
Insiders + Fear
BALANCING THE EMPLOYEE EXPERIENCE
When introducing new digital technology into your operation, lean on your current employees to determine where digitization can benefit your business and empower your staff to own these new processes.
Leverage Your Current Employees »
Acknowledge the Fear of Being Replaced »
LEVERAGE YOUR CURRENT EMPLOYEES
Before taking the plunge on new technology, consult with your staff on how technology can be successfully implemented. Without buy-in and a dedicated strategy, failure is almost inevitable.
77% of small business owners are somewhat or very confident in their ability to execute their strategy, but 95% still fall short of meeting all of their goals.
«BACK
acknowledge the FEAR OF BEING REPLACED
Employing digital technology can be exciting, but don’t forget to consider your employees. They may fear that new technology could make them obsolete.
27% of workers fear their job will become obsolete within the next five years.
As an employer, it is essential to acknowledge those insecurities and stress that the new technology is an opportunity for employees to gain experience and own new processes.
Only 36% of workers trust their supervisors to prepare them for changes in technology at work. 14% don't trust their management to prepare them at all.
«BACK
75% of small business owners say they are facing at least one barrier to implementing digital tools.
70%
70%
of small businesses say
they have plans to increase the use of digital tools.
45%
45%
of small businesses say
they lack qualified staff to implement new technology.
92%
92%
of workers say
they are average or above at keeping up with technology at work.
In Fact ...
Business Strategies
30% of workers actually welcome automation in the workplace and believe it could improve their current jobs.
Customer Experience
TAKE CUSTOMER FEEDBACK TO HEART
If you're implementing digital technology to improve your relationship with your customers, then you need to gain insight and understanding from those same customers.
SCHEDULING AND REMINDERS
40%
of online scheduling happens after normal business hours.
STREAMLINE COMMUNICATION
53%
of Millennials say they prefer text messaging over picking up the phone.
MOBILE
FRIENDLY
88%
of customers will never return to a website after a bad experience.
Help Me Fix My Site
CUSTOMER EXPERIENCE IS PERSONAL
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Small businesses can achieve high customer satisfaction by making sure that the experience is personal to a level that is not achievable for large companies.
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Employees who interact with customers should not only know their names, but take an interest in personal details about them, such as the names and ages of their kids or their personal interests.
80% of customers believe that small businesses provide a better customer experience compared to larger companies.
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In addition, according to Business News Daily, 93% said they were more likely to recommend a company they trusted to others.
Improve My Customer ExperienceIncorrect
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When it comes to trust, you are getting more than just loyalty from one customer, you are also creating advocates for your organization. According to Business News Daily, 91% of Millennials or Gen Z were likely to share a positive experience.
Customer Experience In actionWellness
HAPPY EMPLOYEES ARE GOOD FOR THE BOTTOM LINE
If your business is going to be successful, you need to invest in your employees' well-being.
The Digital Shift of 2020 provided an unexpected increase in work-wellness that hadn't been explored in great detail before, and it should be all but a trend.
REMOTE WORK
74%
of businesses reported shifting to online operations.
SATISFACTION
97%
of employees reported feeling job satisfaction after the digital pivot.