Going Digital.

Staying Human.

Digital transformation isn't just about technology. 

Start with your people, first.

Business Strategies
Insiders + Fear
Customer Expectations

Business Strategies

Technology is not a business strategy

When it comes to thinking digitally, it's less about a challenge in technology than it is the opportunity to transform the way your team works — and how efficiently they do it.
Don’t get stuck on needing a specific tool or software, rather study your business strategy to identify a solution that will help you achieve your goals, such as:
Stay More Organized
by buliding an online customer database

Promote Sales
with an email marketing plan

You're not alone. Business owners just like you are struggling to get their hands around a digital workflow that makes sense.
Click the numbers below to learn more:
A hefty


of leaders struggle to bridge the gap between strategy and implementation
An overwhelming


of employees surveyed don't understand their organization's strategy
A meager 


of executive teams spend at least one hour per month discussing strategy

Set your plan in motion

of well-formulated strategies fail because of poor execution



It's natural to want to jump straight into updates, products and everything else on your list, but pump the brakes. In order to give your competition a run for their money, you need to plan.
Analyze your company's mission and see how going digital can enhance that mission. You're going to want to look at your business model and reimagine it.
Only 15% of small business owners have recorded their full plans in the past year.
When you're transforming your business, you have to include your people. Round up your leaders, stakeholders and programming department for a group brainstorming session.
By working together, your company has a higher chance at successfully and seamlessly transitioning.
Companies that communicate with employees across all levels of the organization are 8 times more likely to achieve transformation success.
You don't control which aspect of your digital transformation is a success — your customers do. Because they are the ones who keep you in business, everything you do should be done with the customer in mind.
  •   Is this something my customers have requested before?
  •   Will this make working with us easier for my customers?
  •   How will this improve the customer experience?
of small business owners are somewhat or very confident in their ability to execute their business strategy.
of those owners still fall short of meeting their goals, and only 65% review their strategy quarterly.

Quiz Yourself

TRUE or FALSE: In order for your digital shift to be successful, you need buy-in from others.
You're right, this statement is TRUE!
Without having your team on board, pushback can slow up the process of transforming your business. Curious about going a step further? Tying together digital marketing and your brand vision is an easy recipe for success that you can also implement.
Learn More
Sorry, this statement is not false, it is TRUE!
Without having your team on board, pushback can slow up the process of transforming your business. If the cost or time expectancy of transforming your company is causing an issue, there are simple changes you can make in the meantime that doesn't break the bank or take a world of time.
Read More

Insiders + Fear

Balancing The Employee Experience

Customer Experience

Take Customer Feedback To Heart


Happy Employees Are Good For The Bottom Line