A monthly medley of news, stories and best practices for small businesses, like yours. 

Win Customers This Holiday Season

Consumer-facing businesses earn 50% of their annual revenue during the holiday season. Make it easy for customers to find you and do business with you during this busy time.

How to prepare?

Give customers several ways to book appointments or make purchases on your website, social platforms and Google Business Profile. Automation is also a great time-saving technique for you and your patrons.

Big Changes for YouTube & IG?

With TikTok’s skyrocketing popularity, the push for short-form video marketing is on the rise. YouTube Shorts and IG Stories are getting updates that can help your business grow.

What's new?

Users who exit the YouTube app after scrolling through Shorts will be brought back to the Shorts tab when they re-open the app. Instagram is handing out free link stickers that can link to any URL when placed on a Story.

Introducing Google Business Profile

Google My Business is now Google Business Profile. The branding change comes with new, easy-to-use features for business owners to claim their listing, chat with customers and more.

What's changed?

All changes to your Google Listing will happen in Google Search or Google Maps moving forward. The new call history function tracks calls that come from the call button in your profile and will have a real-time online chat feature. 

Quiz Yourself

True or False: consumer-facing businesses don’t make much revenue during the holiday season.

TrueFalse
CORRECT
You're right, this statement is FALSE!

There’s a lot to purchase during the holidays, and I’m not just talking about presents. Service-based businesses like landscapers, carpet cleaners, home repairmen, HVAC technicians and more are up to their eyeballs in service calls because people need their homes in tip-top shape for visitors.

 

More than 70% of Americans plan on shopping locally during November and December with Small Business Saturday on the minds of consumers from Thanksgiving to Christmas. Do your customers a favor by making their shopping experience easy – starting with finding you.

Manage holiday rush with Thryv
INCORRECT
Sorry, this statement is FALSE!

The fourth quarter is typically the busiest time of year for small businesses. During the 2020 holiday season, businesses saw a 47% increase in eCommerce sales. Consumers also spent $20 billion during Black Friday in 2020.

 

Everyone is busy during the last few months of the year, which is why it’s important to make things slightly simpler for consumers when they’re looking for a product-based or service-based business to handle their holiday needs.

Two holiday marketing secrets
Episode Archives

Volume 1

Content:
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New Year, New Business Applications

The US Chamber of Commerce has some insight on which business ideas may be most viable. 
Business Ideas

FedEx Small Business Grant Contest

The contest entry period is now closed.
Learn More Anyways

Google Review Linke Generator

Create a custom Google Review link to share with customers in just 15 seconds.
Google Review Link Generator

CRM Enhancement Update

Thryv users can now manage multiple items or individuals under the same client.
Learn More

Women's History Month

Madam C. J. Walker. Walker was the first female, African American millionaire. Learn more about her incredible story. 
History Lesson, Please

Volume 2

Content:
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SMS or "Text" Marketing

3 reasons your business should be using text marketing to grow your business.

Tell Me More

TikTok Small Business Shop

Small businesses can now sell products through their TikTok accounts.

Create My Shop

Thryv is a TV Star

Thryv was featured on Designing Spaces which airs on Lifetime TV. 
Watch Now

The Ultimate CRM Cleanup Guide

Does your spring cleaning include your CRM? If not, it should.
Start Cleaning

Advice from a Teenage CEO

Tyla-Simone Crayton is the 17-year-old founder and CEO of Sienna Sauce.
Inspire Me

Volume 3

Content:
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SBA Triples Loan Amounts

As the pandemic lingers, the SBA increases loan offerings

am i eligible?

COVID Forces a Digital Shift

Small businesses ramp up their online presence. 

Tell me more

Q&A: Online Listings

How to manage all your online listings with Thryv
Let's get started

Zoom Escaper

Be a rebel and sneak out of a Zoom meeting with this hack.

Save Me

How to Prevent Burnout

Prevent feelings of exhaustion or isolation with these simple tips.
Tell Me How

Volume 4

Content:
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How Your CRM Saves You Time

Let Thryv's enhanced CRM streamline your day-to-day operations

learn more

When to Quit Your Day Job

Small Business Reddit

r/SmallBusiness

To-Do or To-Don’t?

Identifying what NOT to do to increase your productivity

Write My List

Gift Ideas for Entrepreneurs

30 great gift ideas for the small business owner in your life

Let's Go SHopping

Volume 5

Content:
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Clubhouse: The Must-Join Social Media App

3 rooms to inspire any small business owner.

Which Rooms?

LEGO: The World’s Most Reputable Company

What small businesses can learn from LEGO.

Take Me To LEGO

The Human Side of Digital Transformation

Prepping your employees for a digital shift.

Teach Me How

Ramp Up Your Website

Create a more engaging online experience.

Help Me Out

Volume 6

Content:
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Establishing Your Mission Statement

Let Martha Stewart teach you how to write an effective mission statement.

Start Writing

How to Run a More Efficient Meeting

Make sure no one says, "This meeting should have been an email!"

Teach Me

“Near Me Today/Tonight” Searches up 900%

Is your business showing up in local search?

I don't know

Introducing: ThryvPay Mobile App

Free Payment Processing App for Small Businesses.

Download

Volume 7

Content:
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Mask or No Mask?

With the CDC guidelines lifting, should you keep or ditch the mask mandates?

I'm Not Sure

ThryvPay: Convenience Fees & Tips

ThryvPay is a FREE payment processing app for small businesses.

Download

Should You Raise Your Wages?

One way to offset the costs of increasing employees' pay is by raising your prices. Our Increasing Prices calculator can help you out.

Calculate

3 Tips to Managing Your Online Reputation

Your online presence is often the first impression with a new customer, make it count!

Tips, Please

Volume 8

Content:
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Small Businesses are Bouncing Back Post-COVID

If you’re looking for a spark of inspiration to achieve your 2021 business goals, visit our guide:

Going Digital, Staying Human

Gen Z is Making a Splash in the Workforce

Learn more about Gen Z’s unique perspective.

Tell me more

Are you taking advantage of Google?

Learn more about Thryv’s Google My Business Dashboard.

Take me there

Small Businesses Celebrate Pride Month

“An amazing responsibility to uplift our LGTBQ+ community and our brothers and sisters.” – Daniel, Lima-Stanley Design

Lima – Stanley Design

Volume 10

Content:
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See How Increasing Prices Can Impact Your Bottom Line

See for yourself with Thryv's Increasing Prices Calculator.

Calculate Now

Free Tool: Invoice Generator

Put your best face forward with a professional-looking invoice.
Build an Invoice

Expert Advice on How to Identify Your Ideal Customer

Small business strategist, Stacy Kessler has advice on helping you identify your ideal customer.

Meet Stacy
Monthly Round-Up Archives

July 2021

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Attract Great Employees

Your business is only as good as the people who power it. Take this short quiz to see if you're the type of boss people want to work for.

TAKE THE QUIZ

Tools to Prevent Burnout

Want tips to foster the perfect work-life balance? Check out our blog for 3 ways to stay calm, cool and collected.

Tell me more

Optimize Your GMB Listing

Your GMB listing puts a spotlight on your business so your potential customers can find you through Google search. Take this assessment to see where your GMB listing stands.

Optimize my listing

August 2021

Content:
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Show Off with TikTok

Inject a little personality into your business by giving customers an exclusive peek into your workday, projects, or info about you. Click below for our guide.

TikTok guide

Make IG Work for Your Business

Successful IG posts are educational, entertaining, motivational and/or relatable. Learn these Insta terms before hitting the record button.

Ins & outs of Insta

Save Time with GMB Q&As

Prevent customers from calling to ask the same basic questions about your business with GMB's Q&A Feature. Discover how to optimize your listing.

Effective GMB habits

Automated Marketing Truths

Creating campaigns, online schedulers and appointment reminders are a few ways you can automate your business. Uncover the truth about automation.

Achievable automation

September 2021

Content:
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Stand Out with Google Posts

Google Posts are a great way to get the most out of your GMB listing and attract new customers. A lot of businesses neglect this feature, so if you’re using it, you’re already ahead of the pack.

Dive into the details

Make Your Business Attractive to Workers

Look inward and retool your hiring process by diversifying the job boards you use or redefining the position’s requirements. Also, ask yourself, "am I the type of boss people want to work for?”

Take the boss quiz

Optimize GMB So Customers Can Find You

97% of people learn more about a local company online than anywhere else. Your GMB listing is the first place customers go learn about your business. Discover how Thryv can optimize your listing.

GMB Optimization Add-On 

October 2021

Content:
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3-Step Video Marketing Plan

The popularity of video marketing is rapdily growing thanks to platforms like TikTok, Instagram and YouTube. These apps are home to billions of monthly active users waiting to be wooed by your small business. 

The great video debate

Solopreneur Success Guide

Between creating a brand identity, finding customers and more, owning a business can be an uphill battle. You’re not alone. 81% of the 30 million U.S. business owners are solopreneurs, just like you. 

Get the full guide

Why You Don't Want All 5-Star Reviews

Have you ever seen a business with only 5-star reviews? A little fishy, right. That’s what 60% of consumers think too. A mix of good and bad reviews shows your business is authentic and transparent.

Get a free Google review link

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