The Anatomy of a Successful

Small Business WEBSITE

What is the best website for your small business? One that provides you with new customers, helps you keep existing ones, and makes them happy enough to provide ongoing referrals.

 

The best websites for small business owners include these three must-haves:

GREAT DESIGN = GREAT EXPERIENCE
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GREAT DESIGN = GREAT EXPERIENCE

Did you know that 38.5% of website visitors form their opinion of a business based on their first experience with a website? The old adage is true: You never get a second chance to make a first impression. Here’s how to make sure visitors love your website from the start:

Five key design factors →
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GREAT DESIGN = GREAT EXPERIENCE
Design

Did you know that 38% of customers will stop engaging with a site if it doesn’t have an appealing layout? We’re all visual creatures, right? At the minimum, visitors want websites to look professional and they want to be able to find information easily. Here are some tips on creating a great website aesthetic.

Mobile-friendliness
In our on-the-go world, your website needs to be just as appealing when viewed on a mobile device as it is on a computer. That’s called responsive design, and it’s now built into the best website builders for small businesses. Learn more about the importance of mobile-friendly design, and how Thryv can help.
More Design Tips →
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GREAT DESIGN = GREAT EXPERIENCE
Design

Did you know that 38% of customers will stop engaging with a site if it doesn’t have an appealing layout? We’re all visual creatures, right? At the minimum, visitors want websites to look professional and they want to be able to find information easily. Here are some tips on creating a great website aesthetic.

Mobile-friendliness
In our on-the-go world, your website needs to be just as appealing when viewed on a mobile device as it is on a computer. That’s called responsive design, and it’s now built into the best website builders for small businesses. Learn more about the importance of mobile-friendly design, and how Thryv can help.
Speed
Life just keeps getting faster, and we don’t have time to wait. That applies to websites, too: 40% of people leave a website that takes more than 3 seconds to load. That’s a lot of potential lost business! To make sure your site loads quickly, use images with smaller file sizes, and choose a site builder with fast loading times.
Information
Your website visitors want information. Explain your services and how to contact your business. Include your background and those of your team members, answers to frequently asked questions (FAQs), and more.
Calls to Action
Once your prospects have the information they need, get them closer to a sale by providing calls to action throughout the site, with options to make appointments, find out about special offers, and/or sign up for tips or a newsletter.
NEXT: Killer Content →
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KILLER CONTENT
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KILLER CONTENT
In a survey of 500 small business owners, 21% say that low website traffic is their biggest site challenge. One way to increase your website traffic is to use search engine optimization (SEO) tactics, so prospects can find you when they are looking for information or a specific type of service. How do you manage SEO for your small business website?
HERE'S HOW →
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KILLER CONTENT
Utilize Keywords

Think about what words or phrases potential clients or patients might use when looking for your services. Often, location is important when searching for providers, so consider using localized keyword phrases throughout the pages of your website.

 

For example: Fort Valley plumber vs. Arizona plumber or plumber; or best Boynton Beach orthodontist vs. Florida orthodontist or orthodontist. You may need to tweak your wording as you use tools that help you learn which keywords and phrases are actually being used by prospects that visit your website.

MORE CONTENT TIPS →
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KILLER CONTENT
Utilize Keywords

Think about what words or phrases potential clients or patients might use when looking for your services. Often, location is important when searching for providers, so consider using localized keyword phrases throughout the pages of your website.

 

For example: Fort Valley plumber vs. Arizona plumber or plumber; or best Boynton Beach orthodontist vs. Florida orthodontist or orthodontist. You may need to tweak your wording as you use tools that help you learn which keywords and phrases are actually being used by prospects that visit your website.

Free Tools from Google

Google Analytics can show you a plethora of useful information, including what percentage of your website traffic is from search engines, other sites, paid ads, or directly. You can also learn how much time visitors spend on each page, which pages are visited the most, which blog content brings in the most traffic, and more. Thryv’s functionality lets you easily add Google Analytics to your website.

 

Google Search Console (GSC) shows you which keywords and search queries drive traffic to your website. Use this together with Google Analytics to get a broad picture of your search engine optimization (SEO) efforts. Radd Interactive provides step-by-step instructions on how to set up GSC.  

Keep It Fresh

Add new, useful content often. By providing quality blog posts, videos, and other content, you can attract visitors searching for specific information, as well as help increase your search engine rankings.

Trust Builders →
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TRUST BUILDERS
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TRUST BUILDERS

Trust is an underrated and strong marketing tool for service providers. It makes sense to start building this trust through your website.

 

We all know reviews are important, but did you know that over 80% of people read reviews before selecting a business to work with? It’s vital to not only get great reviews, but to include them on your website.

Here's how →
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TRUST BUILDERS
Import Reviews
An advanced move is to import reviews onto your website, where visitors are already learning about you and your services. Thyrv allows you to quickly and easily add Google, Yelp and other review sites to your website with widgets or embedded code. Thryv support can walk users through it.
Use a Custom Google Review Link

Did you know that Google has the most traffic of any review site, almost double that of Amazon, and almost four times that of Yelp? Since that’s the top place where prospects are looking at reviews, it’s important that you get customers to leave reviews there.

 

Luckily, Thryv makes this process effortless (and free), with its Google Review Link Generator. When customers click on your link, it takes them to the place where they can leave a review. It couldn’t be easier!

More Tips on Trust →
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TRUST BUILDERS
Import Reviews

An advanced move is to import reviews onto your website, where visitors are already learning about you and your services. Thyrv allows you to quickly and easily add Google, Yelp and other review sites to your website with widgets or embedded code. Thryv support can walk users through it.

Use a Custom Google Review Link

Did you know that Google has the most traffic of any review site, almost double that of Amazon, and almost four times that of Yelp? Since that’s the top place where prospects are looking at reviews, it’s important that you get customers to leave reviews there.

 

Luckily, Thryv makes this process effortless (and free), with its Google Review Link Generator. When customers click on your link, it takes them to the place where they can leave a review. It couldn’t be easier!

Request Reviews Easily
Thryv can help! Send clients and patients an email you’ve created in the Announcements feature of Thryv, asking for a review, and providing a link to the place on the review site where they can leave the review. You can also create this review request in Thryv as an email that goes out automatically to customers after every service.
Don't Forget to Add ...

An "About Page" could likely be the most visited on your website. Make sure to include actual photos of team members, and video, too. These help establish an emotional connection.

 

Drop in those awards and recognition. Wouldn’t you rather get a facial from Raleigh’s best day spa or a checkup from a U.S. News and World Report top doctor? So would your clients and patients. If you’ve achieved local, regional, state, national or even international recognition, share it on your website. 

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More Insider Tips!

How can you make sure your website stands out? Our web guru, Phil, shares the 3 things all successful small business websites have in common.

3 Things Every Successful Small Business Website Needs
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