10 Ways to Woo

New Customers

And Keep Them Coming Back

#1: Get Found Online

81% of people search online for a product or service. This means getting found online is one of the best ways to find new customers. Show up in search results by setting up your Google My Business listing.

What is Google My Business?

 

Google My Business is a free online listing that provides a snapshot of your business – highlighting your best features to help potential customers find you through Google search.
56% of small businesses haven't claimed their listing.
Don't let this be you!

You've already claimed your listing? Kudos!

Now let's see if it's optimized. Take this quick 8-question quiz to get the deets on how to take your listing to the next level.

#2: Create Content

This infographic, that blog you read on building a fence, that social post from the coffee shop down the street. It’s all content. And with it, you can draw new eyes to your business by educating, entertaining or relating to your prospects and customers. 
Types of Content

#3: Post on Social

Social platforms are a great way to connect with current customers and reach those who don't know about your business yet. Don't just post willy-nilly, be sure to set goals that are SMART: Specific, Measurable, Attainable, Relevant and Time-based.
Set SMART Goals

3 Ways that Video is the New Marketing Star:

Why Instagram Reels?

  • Instagram has recently announced that it is no longer a photo-sharing app, transforming into a video-focused platform. 
  • The platform has an estimated 1+ billion users across the globe.
  • Instagram has multiple types of video formats including: Stories, Reels, Lives and IGTV.

Why TikTok?

  • The average TikTok user watches over 26 hours each month.
  • The platform will reach an estimated 1.2 billion monthly active users this year.
  • Unlike other social channels, users rarely leave the app to explore more content, meaning you have the opportunity to share valuable information directly with your viewer.

Why YouTube?

  • Short-form video content is king. That's why the app launched Shorts to compete with Instagram Reels and TikTok. 
  • YouTube’s Shorts get 3.5 billion views a day.
  • To increase the chance of your video getting seen, use the hashtag #shorts in your video’s description or title.
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84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

#4: Run a Promotion

Looking to launch a new product or show off your space? Try running a promotion to lure new customers to your business. 

 

3 tips to a successful promotion:

Meet Your Customers on Social

Consider where your potential customers interact online. Is it Facebook, Instagram, TikTok? Choose the platform that's guaranteed to get the most eyes on your promotion.

Give Them Something to Hold On to

Many companies offer promotions like 10% off your next purchase. That's all well and good but it doesn't excite your customer. Instead, try offering something a little more ... real, like a cash-back offer, a branded t-shirt or even a free gift.

Go Old School Cool

Don’t overlook traditional marketing methods. While it may seem like nobody sends postcards anymore, COVID-19 has people spending a lot more time at home (among other interesting trends).
 
Sending a direct mail piece to local customers helps your business get discovered while promoting a new product or service.
TL;DR? Watch this short video from out Content Specialist, Sebastian:

#5: Send them an email ... or a text

Email and SMS Text Message marketing are the perfect ways to build relationships with new leads, stay in touch with existing customers and reconnect with former patrons. 
  • That guy who gave you his email in a form fill but never booked an appointment? Send him a "welcome" email with a first service discount.
  • That client who hasn't been back for a while, it's her birthday next week. Send her a "Happy Birthday" text with a special discount.
Automate all of your marketing messaging with Thryv.
  • Schedule those "Happy Birthday" or "Happy Anniversary" messages
  • Create automated email campaigns following a form fill
  • Get the down-low on how your campaigns are doing with detailed reporting

True or False: Reviews have zero impact on gaining new customers.

TRUEFALSE

INCORRECT

Sorry, this statement is not true, it is FALSE!

Reviews are a big part of getting new customers. In fact, when stacked against your competition reviews could be the tipping point. Did you know that when given two products with similar ratings customers are more likely to purchase the product with more reviews?

 

But you're scared of a bad review? It's okay - These things happen. Check out our Negative Review Infographic to learn how to turn that frown upside down. 

← Back to the question

CORRECT

You're right, this statement is FALSE!

A staggering 72% of customers won't take any action at all until they've read reviews. So if your business doesn't have any, you're actively losing out on customers

 

But you're scared of a bad review? It's okay - These things happen. Check out our Negative Review Infographic to learn how to turn that frown upside down. 

← Back to the question

#6: Get More Reviews

Step up your review game with Thryv's custom Google Review Link Generator. 
In just 15 seconds create a link that will take customers directly to your GMB listing to leave you a glowing 5-star review.

#7: Market What Makes Your Business Unique

 
There are tons of other small businesses out there, it's up to you to show your customers what makes you better than the rest.
 
Here are 5 ways to define your point of difference (POD).

 

  • Identify what Keeps Customer Coming Back
  • Find a Problem, then Solve It
  • Keep a Keen Eye on Your Competition
  • Identify Your Niche
  • Make Doing Business with You Easy
 
Now that you know what sets you apart from the crowd, use it to your advantage.

#8: Build a Referral Network

A referral network can help your business ... and let you say "no" when needed. 
 
If growth is your goal, try banding together with complementary businesses. If you're a pet groomer, partner with a dog trainer. This is a win-win as you and your partner are exponentially expanding your reach. 
 
But, that's just one type of referral network. Click below to see who you should be partnering with.

 

Build a Network

#9: Create an Unforgettable Customer Experience

Did you know: 1 in 3 customers will leave a brand they love after just one bad experience?

 
Providing a noteworthy customer experience is invaluable to your business. It not only promotes loyalty among your current customer base but also encourages brand advocacy.
Watch how Tony the chicken aficionado made Brittanie a customer for life:
Customer Experience and Customer Service are not one in the same. As a small business, you need both - But it's important that you understand the difference. 
 
Click below to learn more about the 3 key distinctions between them.

#10: Host Classes or (Virtual) Events

Reach a larger audience by going virtual. Without the limit of your geographic area, you can expand your audience in a whole new way. 

 

4 Types of events you can hold include:

Webinars

Webinars allow an organization to share presentations, videos and/or other content virtually with a large audience.

Workshops or Online Classes

These informational events are typically for smaller audiences. In these interactive events, participants follow along with the instructor and walk away with some sort of finished project.
 
Workshops or online classes are also collaborative and allow participants an active role in the discussion.

Virtual Meet-ups

Online meetups are a great way to connect a group of people who share a common goal or interest. Meet-ups are great for building community among your patrons.

Livestreams

Livestreams are easy to host on a budget. You can host a livestream on social media, like Instagram or Facebook as well as other live streaming platforms.
 
Livestreams are great for announcing new products, hosting a Q&A or simply entertaining your audience.

Is your business ready to grow?

See how Thryv can help you get more customers and provide an exceptional customer experience, each and every time.

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