Mobile Sites Done Right

Easy steps to ramp up your 
customer experience

Here's What May Not Be Working

Your website visitors may leave as quickly as they come.
Tap the numbers to find out why:

1

Confusing Website

The design or the content on your site is accidentally confusing your customers. Look at it with fresh eyes or ask someone for an objective opinion.

2

Poor Phone Display

If people can't access your business information from the palm of their hand, they're sure to leave for a better smartphone experience.

3

Slow Website

They want information, and they want it fast. If your website takes more than a few seconds to load on their phone, they'll move on quickly.

Improve Your Online Experience

Are you – and your website – behind on the times?

Quick Fixes

Add these items to your website:

 

  • Quotes

  • Invoicing

  • Payments

  • Scheduling

  • Booking

  • Communication

If your company hasn't adapted to the digital age, now's the time. Your company website should meet your customers' needs and offer simple navigation.

 

Clear CTA buttons will help guide your customer down the path you want them to take. Make it convenient. Cut any distractions so customers can see what's important.

 

Make your brand memorable so you're at the top of the customer's mind rather than your competitors.

Take On Your Mobile Experience 

Check out these best practices and insider tips.

How your site performs on a smartphone or tablet can turn off customers or make it impossible for them to find you. Try these easy adjustments to improve your mobile presence and grow your business. 

Human-First Approach

Think about what your customer finds value in. Are you highlighting the topics and features they care about? This is information that should be easy to find on your website. Think of the customer first and make the interaction as frictionless as possible.

Remember Mobilegeddon

Did you know Google takes into consideration a business's mobile experience when ranking? Because it focuses on providing high-quality, relevant results for its users, Google created its own standard of what is mobile friendly.

  • The text is readable without tapping or zooming
  • Tap targets are spaced appropriately
  • Your page avoids content that’s unplayable
  • Visitors do not have to scroll horizontally to view the page

Collect Cookies

Don't force your customers to enter the same information every time they log in. Enable cookies to act as their ID.

 

By adding cookies, your website will remember users, their carts and more information. Simply put, they can enter their information once and only once. 

88%

of customers will never return to a site after a bad experience

Shortcuts to Cut Down Load Time

3 easy hacks to improve site performance.

We're living in an impatient age. People want information and they want it fast.

 

If the average load time on your website is 3 seconds, the probability that the visitor will "bounce" (leave your page) increases to 32%.

 

What about 5 seconds of load time? That bounce rate shoots up to 90%.

Satisfy the need for speed

  • Smaller Images

  • Fewer Pictures

  • Prioritized Content

Reducing the size and improving the quality is one hack to speed up load times without sacrificing visual value. Simply double your dimensions and set the image quality to zero before saving.

By using images sparingly you can reduce loading speeds and get your customers checking out your site faster.

Distract customers with timely or important information at the top of the page, so the rest of the site has more time to load in the background. Every second counts. 

Download the Mobile-Friendly Checklist

Learn 9 ways to create a better experience for your customers and rank higher on search.