QUESTION 1
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I only use email to personally communicate with customers one-on-one.
I send bulk emails out to customers only when I have a major announcement.
I try to send emails once or twice a month, but it is very time-consuming.
I regularly schedule emails at least once a week to keep my customers informed and engaged.
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QUESTION 2
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No, I barely know how to use my own email account.
I tried once but it was confusing, so I just set up groups in my own email server.
Yes, I have used email software, but I could use some help in how to make it work better for me.
Yes, I have my customers organized and tagged so I can use software to send customized and automated messages to them.
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QUESTION 3
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I don't do anything and just hope they don't change the address that's in my email address book.
If an email I send gets bounced back to me, I delete the email address from my list.
I only email current customers who have opted in to receive emails from me.
If a recipient is not engaging with any of my email, I delete them from my email send list so they are not getting email they don't want.
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QUESTION 4
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I keep it as brief as possible.
I write an interesting subject line that I think will get them to open the email, even if it's unrelated to the rest of the email.
I include a thoughtful subject line, an image and less than 3 paragraphs of copy.
I do the same as C, but also include an unsubscribe option, personalization and a call-to-action.
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QUESTION 5
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Since my emails are one-on-one, I just ask or respond to questions.
I know I need to have a good message in my emails, but I really struggle with what to say to customers.
I include announcements, sales and promotions.
I make sure to include a mix of educational and inspirational content, and only send promotional content on occasion.
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QUESTION 6
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I have no idea.
I can see how many people opened my email, but I don't really understand why it's important.
I track open rates as well as click-through rates to determine if the email was successful.
I monitor as much as I can — open rates, click-through, unsubscribes, website traffic and conversions. Why do all the work without measuring effectiveness?
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QUESTION 7
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My customers don't want me to bother them by sending more emails than they need.
I haven't really built a plan or strategy – I don't have time.
I don't know how to personalize or customize my emails.
My email is doing pretty well, but I'd like to keep up on any changes I should know about and new trends.
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